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Advertising on social media sites like Facebook and Twitter affords companies unprecedented targeting of customer groups. In addition, it boosts the perceived social relevance and branding of such companies in the marketplace and provides a unique platform for messaging and promotions.
Facebook makes it possible to target a very specific audience using demographic and psychographic (personality, values, attitudes, interests, or lifestyles) filters. More specifically, an audience can be targeted by the following factors:
- Location
- Age
- Gender
- Keywords (matched based on user interests, fanpages and wall postings)
- Education
- Workplace
- Relationship Status
- Relationship Interests
- Languages
Adverts on Facebook are displayed as a combination of text and an image and appear alongside messages, profiles, newsfeeds, photos, etc.. One is charged on a Cost-Per-Click (CPC) or Cost-Per-Thousand-Impressions (CPM) basis. Our management includes setting up targeted campaigns, regularly updating and customising the text in the adverts and the image (done by our graphic design dept.), to ensure the advert stays current and maintains a healthy Click-Through-Rate (CTR).
Our pricing is very straightforward.
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Once-off set-up fee |
Monthly fee |
| Facebook advertising / campaign management |
None |
R590* |
| Facebook Company Fanpage management |
R1100 |
Charged at hourly rate based on maintenance requirements. |
| Twitter Profile management |
R250 |
R250 (4 X weekly tweets) |
*excludes cost of advertising
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