Click Ego specialises in the design, optimisation and management of Pay-per-click (PPC) advertising campaigns.
In a nutshell, our monthly PPC management service comprises the 4 following components:
1. Our Guarantee
Give our full attention and best effort to increase sales (conversions) and reduce advertising cost for each client that we serve.
2. Setting up your account
Understanding your business and objectives (we will ask you to help us complete a questionnaire).
Conducting independent research into your business and industry.
Developing a keyword and campaign strategy.
3. Ongoing refinement and optimisation
Ongoing refinements and additions of keywords, adverts, campaigns, etc.
Constant refinements of bidding strategies and conversion optimisation.
Continuous market and technology research to ensure our campaigns stay on the cutting edge.
Expert Google Analytics analysis and SEO keyword identification.
4. Constant Feedback
Sending you regular reports to keep you updated on account performance and results
Being a phonecall away to discuss any aspect of your account, help create new campaigns or make adjustments – we aim to be an active member of your business!
Some more technical detail (if you want it!)
As every client’s needs are different, our work differs from client to client. We aim to understand your business’ core values, objectives and goals via the use of a marketing questionnaire that we provide as soon as you sign up. By understanding your business, we tailor our service to suit only your desired objectives.
With this information we can begin work inside your account. Our primary goal is always to increase Return on Investment (ROI). We do this through a host of methods, some of which are listed below:
Adding in the exact match system – making sure we get you clicks for as cheap as possible for the positions that are most effective for your budget.
Deep linking URL system – making sure your customers find what they want QUICKLY, before they get bored of searching.
Creating new campaigns quickly and efficiently – using in house tools, feel rest assured that we can create new campaigns quickly and successfully whilst keeping them targeted.
Adding coding into the title and body of advert – for some clients this works well as it creates adverts with a high keyword density which increases quality score.
Adverts appearing locally and/or nationally – depending on your needs, making sure your budgets aren’t wasted with calls from abroad or from the other side of the country, even from outside your postcode.
Weekend/weekday/evening campaigns – working out what times of the day are particularly lucrative and making sure this is when you spend your money.
Providing reports on development of the account – working with you to get analytics set up on your site and provide you with reports as often as you would prefer.
Using Negative Keywords/Misspells – making sure we save you money wherever possible, but also obtain targeted clicks for a fraction of the price.
E-Commerce Tracking – if possible getting the E-Commerce tracking set up to monitor the keywords providing the best ROI.
What you have read is just a few ways that Click Ego can successfully help you with your online marketing. You may feel like you are doing two or three of these but we offer you the full online strategy which will successfully increase your ROI. Click Ego are professionals at turning wasted clicks from window shoppers into real business.
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word on the street
“Click Ego’s Adwords service has added immense value to my business. My online leads sky-rocketed after getting them on board!”
Piet van der Merwe Owner, Rawson Properties Hout Bay
